Genius of the Month: Cole Bennett

One 23-year-old kid from the outskirts of Chicagoland has singlehandedly dominated the current DIY music industry. He’s done it rather quickly, too.

Five years after the inception of Lyrical Lemonade, Cole Bennett’s media empire, he has taken the music and entertainment industries by storm using his one-of-a-kind business + art savviness and collaborative chemistry.

Bennett has been an important architect behind the speedy success of many of rap’s quickest-rising names: Juice WRLD, Lil Skies, Lil Pump, Smokepurpp, Ski Mask the Slump God, JID, Blueface, Famous Dex. While those names might seem big now, they were far from big when Cole first began working with each artist.

Throughout his short yet successful career, Cole Bennett has always placed an emphasis on giving underground artists a shot and establishing a platform for the youth, by the youth. Cole Bennett truly epitomizes “everybody eats” in his business; good karma has made its way back around to him many times over. Cole is the furthest thing from a culture vulture, comedically contrasting his frat-esque, suburban image. Cole’s unique and respectable character has made him one of the most beloved media figures of our current time, and he is only growing larger by the day. His connections and ventures are also growing larger by the day, further propelling him into the media stratosphere. He and his LL team have created an annual summer music festival in Chicago- Summer Smash, hosted countless shows, sponsored artists’ tours, consistently sold out seasonal clothing releases, interviewed and promoted many artists, and even have a literal Lyrical Lemonade drink coming to stores in the near future. Cole Bennett and his talented team are plotting their world domination, and it may come to fruition sooner than we think.

While most of us are familiar with Cole Bennett’s M.O. by now, his meteoric rise to fame is quite a blur to those who weren’t there from the start- making Bennett a perplexing character of sorts. While a lot has changed for Cole and his team in the past five years, they have always stayed true to themselves and their gameplan. Obviously, it pays off.

With that being said, I’m going to dissect the life and genius of Cole Bennett and the Lyrical Lemonade empire as a whole. As someone who is truly passionate about music and media, I feel that it is only right to pay homage to someone as respectable and influential as Cole Bennett. Anyone who has creative/business aspirations of their own can take notes and inspiration from Cole, as well.

Cole Bennett was born in Chicago on May 14, 1996, recently turning 23 years old. However, Cole grew up in Plano, Illinois - a small town a bit over an hour southwest of Chicago. Cole was raised by his mom who worked three jobs; his father passed away when he was two years old. Cole claims that his mother’s work ethic played a large role in shaping his work ethic, further describing her as a resilient go-getter. His mother owns a bar in his native Plano, where Cole has shot video before. He has also shot in other locations around Plano, including his high school.

Cole attended Plano High School, where he and his friends launched Lyrical Lemonade as a blog their senior year- 2013. Throughout high school, Cole was intrigued by the developing Chicago rap scene led by artists such as Chance the Rapper and Chief Keef. Cole began going to shows in Chicago and fell in love with the scene; his early articles were centered towards Chicago’s shows and unknown acts.

Following high school graduation, Cole went to DePaul University in Chicago to study Digital Cinema. While he was underwhelmed with what school had to offer, he was thrilled with what the Windy City had to offer. Cole took full advantage of living in one of mus